IBM® Watson® Content Hub is a cloud-based content management system (CMS) that offers AI services to help you build engaging digital experiences. It allows you to build rich web experiences easily and to content-enable applications from mobile apps to single-page applications, billboards, embedded devices and more. An intuitive UI lets marketers work with content and websites easily, making updates fast and fuss-free. Rich APIs let developers place content wherever it is needed to provide consistent brand experience across all channels, and our zero-configuration, embedded CDN ensures high performance and global scale. Watson Content Hub customers now have instant access to one of the world’s largest collections of professional creative assets and an intuitive editor through a new partnership between IBM and Shutterstock. Learn how you can save time and money creating beautiful and evocative digital experiences.
"Jim and Jen, Thanks for your time and an awesome meeting. Jim,You have done so much in the past few years with your company, Your office space, your employees, their commitment are evidence that you have instilled your positive traits into them and your business. You should be proud. Jen, You are 'on it'!! It is uplifting seeing someone your age being so intense and into their work like you are. I can tell you're the type who wakes up with a smile and positive attitude. Michelle and I enjoyed the dialog and the advice. I really appreciate all you have done for me over the years and continue to do." Marcus L.

Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.

Looking at where your site ranks for a list of keywords certainly isn’t a final destination – you can’t pay your staff in rankings, things like personalization in search results have made them variable across different locations, and therefore hard to track, and of course all they indicate is where you show up in search results. Some would even go so far as to declare them dead. But getting a rough idea of where your site ranks for core terms can be a useful leading indicator of your site’s health. This doesn’t mean you should get overly obsessed with rankings for any one term. Remember: your ultimate goal is to drive more relevant traffic that drives more business – if you sell blue widgets, is it more important that you rank for “blue widgets” or that you outline and execute an SEO strategy that helps you sell more blue widgets in the most cost-efficient way possible? Use rankings as a general health check, not a course-charting KPI.


Creating high-value, high quality content will improve your chances of getting other sites to link back to your pages. You can improve these odds by making it easy for other publishers to link back to your site. Use HTML ready snippets that other publishers can copy and paste on their site and link to you. And use tools that insert a link back to your site when users copy and paste content from your site.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way. https://youtube.com/watch?v=0Y6hluMPulU&app=desktop
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version (for example, "www.example.com" or just "example.com"). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the "www" and "non-www" versions.

Solution marketing requires greater cross-functional leadership to bring a solution to market. Solutions are enterprise-wide initiatives that require a high degree of organizational calibration and collaboration across multiple teams. The biggest difference between solution marketing and product marketing is that the solution marketing role is typically an overlay function that needs to work cross-functionality across business units to bring a solution to market.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[54]
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too. (You will want to hide things such as repeat content, which can be penalized by search engines but is still necessary on your site). You’ll find a link to how to modify the robots.txt at the end of this article. 

6. Measurement and analysis. You won’t get far in SEO unless you know how to measure your results, interpret those results, and use your analysis to make meaningful changes to your approach. The best tool for the job is still Google Analytics, especially if you’re new to the game. Spend some time experimenting with different metrics and reports, and read up on Analytics knowledge base articles. There’s a deep world to dive into.
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.

People often ask a lot of questions when it comes to internet marketing. Most of these questions revolve around how they can use this form of marketing to gain a competitive advantage in the market, improve customer engagement rates and increase their profit margins. Here is a breakdown of everything you need to know about this marketing technique.
This isn't about off-the-shelf solutions. You need to really convey something illustrious and beautiful, then fill it with incredible MVP content. Over time, this will become a thriving hotbed of activity for you, where people will come by and check-in repeatedly to see what you're talking about and what value you're delivering. Keep in mind that this won't happen quickly. It will take years. Yes, I said years.

Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
"I hope the new site and optimizing keeps it rolling! You guys have done an awesome job! If you have any more suggestions count me in. I don't know if you remember but my goal was to get 2000 natural applications a month by year end. August we had 1200! March we had under 50! Unbelievable! Next years goal is by year end is to be getting 4000 a month. Then I take you, a member of the link team on a weekend trip for some fun all expenses on me." Melissa E.
5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers. The goal is to create content on external websites, building your personal brand and company brand at the same time, and creating opportunities to link back to your site. There are only a handful of strategies to build quality links, which you should learn and understand as well.
While the debate is still up in the air if social shares send signals to search engines and improve a website’s rankings, there is still a lot of value in having a strong social strategy for improving SEO. A strong social strategy helps drive traffic to your content and increase your exposure, which is great for your brand and also your link building efforts. As sharable content gets spread around the internet and more people see it, the odds that other websites will link to the page also goes up. So sharing your content, making it easy for others to share your content, and helping your posts get maximum exposure on social networks can and will improve your site’s SEO.

Presh Marketing Solutions is a digital and inbound marketing agency based out of Tampa, FL. We help technology value-added-resellers (VARs) and managed-service-providers (MSPs) attract new prospects and generate inbound sales leads through digital and inbound marketing. We help IT manufacturers manage their channel marketing through channel marketing software and co-marketing engagements.

Internet Marketing Nerds


This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[46]

Internet Marketing Guy


There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too. (You will want to hide things such as repeat content, which can be penalized by search engines but is still necessary on your site). You’ll find a link to how to modify the robots.txt at the end of this article.
Wow Brian…I’ve been making and promoting websites full-time since 2006 and just when I thought I’ve seen it all, here you are introducing me to all these innovative ways of getting backlinks that I wasn’t aware of before. I never subscribe to newsletters, but yours is just too good to say no to! Thanks very much for this information. Off to read your other posts now…
Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!
Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.
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Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
Brian, this is the web page that everybody over the entire Internet was searching for. This page answers the million dollar question! I was particularly interested in the food blogs untapped market, who doesn’t love food. I have been recently sent backwards in the SERP and this page will help immensely. I will subscribe to comments and will be back again for more reference.
Hey Brian, this is an absolutely fabulous post! It caused me to come out of lurking mode on the Warrior Forum and post a response there as well. Only my second post in 4 years, it was that kickass… I’ve signed to your newsletter on the strength of this. You have a new follower on Twitter as well! I mean what I said on the Warrior Forum… Since 2001 I’ve worked in an SEO commercially, freelance and now from the comfort of my own home – I have bought IM ebooks with less useful information in them than covered by any one of your 17. You might not please everyone in our industry giving some of those secrets away for free though! All power to you my friend, you deserve success and lots of it!
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
NOTE: The BeyondVerbal team mentioned they were quite moved and “wowed” by this analysis. The Emotions Analytics engine picked up some very interesting results. In this video, Steve Jobs is tired, lonely, and self-reflecting (nostalgia). The continuous "fatigue" result is something they find very rarely in analyses. Click on the image above to see the real time analysis.
Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Search Engine Optimization Google


Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media. http://youtube.com/watch?feature=youtube_gdata&v=0Y6hluMPulU
The easier it is to find and repurpose approved content (especially when it’s highly technical) for distribution to multiple digital channels, the better you can meet customer needs and stick to a single core message in every language. SCIEX is an example of a company that simplified, collaborated on and repurposed content, standing out as a rock star by creating a highly successful integrated digital marketing solution.

If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
With Integrated Campaign Management, Kentico allows you to execute cross-channel digital marketing campaigns and gain intelligence on individual channels. Unlike various dedicated marketing automation tools, there is no need to integrate any third-party modules. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location. https://www.youtube.com/watch?v=0Y6hluMPulU&app=m
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